Crafty is redefining beer with Super Natural Elixir technology, cutting calories by up to 50% while preserving full flavour and alcohol content. Created for modern, health-conscious consumers, Crafty delivers a premium beer experience without compromise.

Rooted in innovation and backed by years of research, Crafty is building strategic partnerships across fitness, lifestyle, and hospitality sectors to bring its game-changing approach to a wider audience. With UK expansion well underway and international markets on the horizon, Crafty is setting a new benchmark for mindful drinking.

The Sporting Club x Oktoberfest Exclusive Giveaway!
We’re bringing the ultimate Oktoberfest experience to The Sporting Club members!

What’s up for grabs?

2x All-Expenses-Paid Oktoberfest Tickets – Flights, accommodation, and unlimited beer – all on us!
8x Oktoberfest Entry Tickets – Skip the queue and dive into the world’s greatest beer festival.
Beer for a Year! – Because one night is never enough. Plus, you’ll save 20,000 Kcals while you’re at it!
How to Enter?

Buy online & subscribe to be automatically entered into the draw.
Members get 15% off – because loyalty deserves perks!
Don’t miss out – this is your shot at the ultimate Oktoberfest experience, courtesy of The Sporting Club.